EVENT Sponsorship & IPO marketing

What is EVENT Sponsorship & IPO marketing?

Sponsorship aligns your brand with a particular event to communicate directly with your ideal audience. By sponsoring events, your brand is present in places where your customers are, which provides another opportunity to interact with them.

An IPO (Initial Public Offering) event is when a business decides to “go public” and involves the first sale of stock issued to a public audience. 

If executed well, sponsorship and IPO events allow businesses to uncover opportunities to broaden brand awareness and competitive advantage by increasing your credibility, image and prestige to attract customers, clients and investors. 

Both of these require the right mix of marketing support in order to be successful.

How we help you with Sponsorship and IPO Marketing

Whether your business is a sponsor of an event, or holding an IPO event for yourself, a marketing campaign will ensure its success.

SublimeX can help create the strategy and content required to prepare your business, invite the right participants and optimise your results.


There are a lot of sponsorship and IPO opportunities in the market, which is why it’s essential to select the right one to maximise your brand’s exposure.

At SublimeX, we discuss the types of clients and customer you would like to target, and research the ideal options for your business.

It’s our goal to help you create the right content to get the most out of your event, including:

  • Presentations

  • Branding or rebranding, depending on the direction your business is heading

  • The right messaging and communication channels

  • Preparing and executing marketing campaigns

  • Raising awareness around the upcoming event 

Our team at SublimeX will help you maximise your Return On Investment (ROI) at a sponsored event, or maximise the public share price during an IPO.