What is Public Relations?
Public Relations or PR Marketing is all about a strategic approach to spreading the right information to the ideal audience.
This involves communicating a message about a position, news, an accomplishment or product to exert influence, as opposed to direct marketing. By creating strong PR narratives, your business can build, defend and enhance its reputation through multiple channels including mainstream media, social media, promotional events and experiential marketing opportunities.
While other forms of marketing involve addressing a customer directly, PR is about fostering a positive story which builds favourable sentiment with entire communities, including internal staff, suppliers, investors and all other stakeholders.
The goal of Public Relations is aimed towards getting people talking about your product or service in a positive way.
How we help you with Public Relations
What’s the story you need to tell?
SublimeX understands the importance of establishing and maintaining strong relations in the public arena. This is why our team works with you to create effective PR campaigns which both align well with your business’ objectives and leverage the right public opportunities.
We’ll formulate a PR strategy that will we help your business communicate with your wider audience and build a strong reputation.
At SublimeX, we understand that PR can seem like a difficult concept compared to other forms of marketing. However, with our experienced professionals by your side, you can rest assured that you’re in excellent hands.
We begin the process by having an in-depth consultation with your team to identify the current market sentiment regarding your brand, as well as any potential opportunities you have and the challenges you face.
From there, we will formulate the right PR strategy that will help you achieve your goals and objectives, as well as assist you with the implementation to ensure it’s executed correctly.