Content & INBOUND Marketing

What is content marketing?

Content marketing refers to any marketing functions which involves the planning, creation and sharing of content to offer value to customers with a view to satisfy business objectives. 

One important differentiation between content marketing and other more traditional elements of the marketing mix is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty more than anything.

How you present this content usually depends on what you’re trying to achieve. Formats can be anything from beautiful interactive microsites, engaging videos, immersive games and quizzes over to informative blogs and infographics. 

We are experts in content creation that complements the online habits of your target audience. You can view some of our most recent creative content campaign examples here.

Our content Services

How we help you master your content marketing

Sublime employs a content marketing strategy to add value to your business in a variety of ways, but ultimately, we tailor it to your goals – and content marketing happens to cater to a variety of those:

1. Increase brand awareness and affinity

   Whether your brand is new in the world of digital or simply needs a push in brand awareness, likeability and recognition – content marketing solves it for you. Bringing your brand and its concept closer to your target audience starts with grabbing their attention. We help you map out the most suitable approach to content marketing to evoke your target audience’s emotion of curiosity, surprise, amazement and anything else that gets the right audience to talk about you. The best part? This can happen while working towards more goal-oriented objectives such as an increase in your social media engagement, improved visibility in search engines, a larger email database and many more. Our content strategy will be tailored to your specific requirements.
   

2. Improve the quality of your website traffic

   What’s the point in driving customers to your site who might never come back? The right type of content doesn’t need to mislead with clickbait headlines; it speaks for itself, thus giving you permission to be honest with potential customers about what they can expect. This way, they won’t just come and go, and they will like you more for being transparent. We can help you ensure your content output is of the highest quality to the audience that matters the most to you. If you are unsure of who this might be, we will help you identify your marketing personas.
   

3. Grow your social media engagement and following

   Many businesses discover that one of the most common problems they face during their social media marketing is that they do not know what to write and/or share. With a predefined content marketing strategy and a content calendar in place, the task of social media marketing becomes much easier. On top of that, we can work reactively to showcase your brand’s always on approach by joining already trending conversations and organise campaigns with influencers who will take you even further.
   

4. Improve your search engine visibility

   Search Engine Optimisation and content marketing go hand in hand: User-friendly, fresh and relevant content is necessary to perform well in the search engines. Content marketing can be used to target specific long-tail search terms whilst also improving the overall relevance of your website.
   

5. Online press coverage and links

   Compelling content will always attract editorial links. Knowing what content your readers are interested in is vital for organic link building. If your content can provide value to a journalist, your outreach strategy is just right.
   

6. Increase your email database

   Email marketing is one of the most powerful online marketing tools further down the conversion funnel – providing your emails offer what your users have signed up for. This can include sharing of offers, new products, company news and the latest blogs as well as personalised emails specific to individual users preselected interests or buying behaviour. 

   We will help you plan your email marketing throughout the year and define what content is worth sharing.